A major traditional retailer in the United States faced this challenge in growing their print-on-demand (PoD) business - the cumbersome and resource-intensive process of adding new vendors and products to their online catalog. With limited internal resources, the Print-on-Demand team struggled to prioritize its catalog expansion projects within its larger corporate structure. The Print-On-Demand team was already shorthanded and could not take on lengthy projects such as integrating new vendors, new locations, and new products themselves. 

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Gooten, the developer of OrderMesh, partnered with the retailer in Oct 2022, bringing its expertise in PoD, a vast network of vendors, and a deep understanding of the distributed on-demand supply chain. Gooten seamlessly integrated OrderMesh technology with the retailer's existing systems, enabling rapid onboarding of new products and vendors with minimal internal workload. This integration also allowed for flexible shipping upgrades that would let internal teams extend cutoff dates without passing on the increased costs to customers.

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The partnership with Gooten and the adoption of OrderMesh led to a substantial increase in gross sales volume across peak and non-peak periods, with an overall annual revenue increase of 38% in 2023 compared to 2022. New product categories were added, representing 15-25% of total revenue by Q3 2023. The retailer also saw impressive conversion rate expansions and increased sales through extended cutoff periods during peak seasons. Operational efficiency improved, with higher SLA attainment and production time well below industry standard.

Crown & Oak is a handcrafted sign business that is a labor of love. However, their in-house production was exhausting and impractical. Erik, the founder, approached various PoD providers and quickly discovered that no company possessed all three of his business requirements: competitive pricing, product variety in canvas color and size options, and superior customer support. 

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Gooten's seamless order management system and automated fulfillment process took the backend logistics off of his plate and provided him with.

• • High-Quality Accuracy
  • Fast Turnaround Times
  • Dedicated Partnership Manager
  • Product Personalization Workflows
  • Risk-Free Product Testing
  • No Upfront Inventory Expenses

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• • Crown & Oak Design Co. holds the coveted "Star Seller" badge on Etsy.
  • Within 10 months of launching their business they are on track to become a 6-figure business by EOY.
  • The partner has more time to dedicate to design, market research, SEO, and customer service.
  • The order processing is much faster for the partner
  • Erik got valuable time back, allowing him to work on their store's SEO and add more designs to drive traffic and revenue.

Prior to using Gooten, the artist was looking for a way to monetize their artwork. After testing a few manufacturers directly and not being satisfied, the artist found Gooten through the Shopify App Store. Within a few minutes the artist was able to quickly connect their store and experience the seamless fulfillment process, quality products, and top-tier customer service that Gooten provides. 

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As an artist, Gooten’s automatic and accurate fulfillment process allowed them to shift their focus back on what was most important to them—creating art. Because Gooten managed the entire back-end logistics process from fulfillment, printing, and shipping, the artist was able to be more creative and try out new designs. 

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• Reduced costs by not wasting money on buying and storing excess inventory
• Adding one new product increased their revenue by 30%
• Because Gooten manages all the printing, packing and shipping, they have been able to double their productivity

When Jackbox Games first came to Gooten, they were looking for an on-demand fulfillment partner that would allow players to purchase a t-shirt from their digital game, Tee K.O, where players are on the clock to create drawings and write as many funny and bizarre slogans as possible.

They found other partners’ technological functionality limiting, which forced the Jackbox team to juggle too many moving pieces. Eventually, they found Gooten and found the right balance of functionality, implementation, and support.

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Gooten’s full-service on-demand solution ended up being the perfect pairing for Jackbox’s needs. Starting with the flexible API integration to the dedicated support from the Solution Consultants, Jackbox has been able to sustainably scale their print-on-demand business while also making a profit. 

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• Profitable revenue source that isn’t tied to primarily business objective
• Fulfilled over 80K orders with Gooten
• Added new products, such as postcards and mugs, after the success of t-shirts
• In one year, their average order value increased by 12% due to new product additions and an increase in repeat customers

Before using Gooten, Peak Family Gifts were using CSV files to manually input orders, causing major workflow delays and extra work. Additionally, their previous provider didn’t offer good quality products or a wide range of products. 

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Within a month of using Gooten, Bruce added our minky blankets to his shop and they instantly became a bestseller. He immediately left his previous printing provider and switched his shop to Gooten. 

 

Not only does he love the flexibility to add niche, trending products to his store, Gooten’s Order Management System keeps his business running smoothly—saving him time and providing him peace of mind.

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Because of Gooten, Peak Family Gifts achieved the following in less than 2 years:

• • Sales went from $13,000/year to $138,000/year, a 960% increase!
  • Gross margin increased from 10% to 25%
  • Average cart value increased from $20/order to $50/order

Prior to launching his store with Gooten, Mike, originally a graphic designer, had a desire to launch an eCommerce store where thoughtful product design and brand experience was the focus. After researching profitable and untapped niches, he focused his efforts on map and travel related artwork, particularly with U.S. National Parks. 

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Within a few hours, Mike launched The Geo Project with Gooten as his primary on-demand fulfillment provider. Mike takes full advantage of Gooten’s adage “You sell. We fulfill.” Because Gooten manages all aspects of the supply chain process from fulfillment to production to shipping, he is able to focus on what he loves most: design and marketing.

As a no-inventory required solution, he is able to easily and quickly test new products and designs without any additional capital investment, enhancing his competitive advantage. 

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• Saved time and money on not having to purchase inventory that may not have sold
• Added 10 new products within first launching his store
• Quickly became a 5-figure business within one year
• Maintained 5-star rating with Gooten’s quality print production
• Became a coveted “Best Seller” Etsy merchant 

OneLive is an eCommerce agency that works in the sports, music and entertainment space.

Before Gooten, OneLive was navigating a complicated web of disparate print-on-demand providers with no single platform to manage all of their stores and orders. Their goal was to find a way for their clients to easily access a high-quality, global network of print-on-demand manufacturing and for the OneLive team to have the tools they needed to support more stores and more clients.

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OneLive has been able to scale their business efficiently and effectively through Gooten's single product & order platform and multi-store management capabilities. This allows them to consolidate financial reporting and product pricing and give their clients a simple on-boarding experience, removing the need for multiple applications.

 

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In just the first few months following OneLive’s initial deployment of Gooten, they enabled 40+ major musicians and entertainers—including the likes of the LA Lakers, KISS, Willie Nelson, and Zac Brown Band—to add on-demand production through the Gooten network.

They have since been able to scale successful and connect over 1,200+ Shopify stores with Gooten.

Prior to using Gooten, the business had not used print on demand as a solution to fulfilling and shipping their merchandise. Instead, they purchased bulk inventory and warehoused their products from multiple manufacturers. This process led to costly order minimums and the inability to quickly test and sell original, exclusive merchandise. 

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In order to test the on-demand business model, the business started fulfilling just three product types: short sleeve t-shirts, long sleeve t-shirts, and sweatshirts. After quickly realizing the success and quality of the partnership, they expanded its product line to other upper body apparel and a whole new category: drinkware. This expansion allowed them to stay relevant with their customers and expand their target audience. 

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• Increased YoY sales by 80%
• Fulfilled over 15K orders
• Primarily focused on apparel and expanded into a new product category, increasing revenue

Nick and his co-founder initially set up shop on a different print on demand platform, but quickly found that the provider wasn’t able to deliver timely customer service and didn’t have the proper infrastructure to keep up with Respoke’s quickly scaling business. 

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Gooten’s easy-to-use platform, automated product customization workflow, and dedicated customer support, helped Respoke Collection scale its business.

Utilizing Gooten’s multi-store management capabilities, Nick and his co-founder have been able to quit their full-time day jobs and go all in on their eCommerce businesses!

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• Opened a second store with Gooten.
• Easily expanded to 12 new products to drive more revenue.
• Consistently seeing repeat businesses and increased order sizes due to customers seeing quality printing and products.
• Ability and access to grow internationally with Gooten’s global fulfillment footprint.
• Within 1 year, they’ve been able to grow into a 7-figure brand and leave their full-time day jobs.

Prior to using Gooten, Van Woof was managing their workflow through a lengthy and complicated manual ordering process that prevented them from scaling their business. Because information was processed through a variety of disparate systems, it was difficult to manage orders and easily communicate tracking information to customers. 

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Gooten’s simplified and automated product customization workflow, in conjunction with our top-tier customer support, helped Van Woof scale its business—especially during the peak holiday season. 

 

As a VIM Pro Partner, Van Woof has access to one of Gooten’s dedicated Solution Consultants who has been able to advocate for business when issues arise and provide strategic advice to scale their store to new heights.

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• Reduced staffing costs 
• Increased bottom line by 10% due to cost savings from Gooten 
• Decreased time to process personalized products by 85%. Prior to Gooten, it would take 7 minutes to process one order. With Gooten, it only takes 1 minute. 
• Scaled order volume through time-saving Order Management System